Why your brand needs to be on Instagram
Instagram has around or above 1 billion active users per month, and about 80 to 90% of them follow at least one business. If your brand meets users’ interests, it will grow in a very short time. Moreover, about 30% of people who use the Internet are on Instagram.Aside from the above statistics, Instagram provides some excellent features, such as the Instagram link in bio and swipe-up feature. But only those who can use swipe-up links which have hit the mark of 10000 followers. So, newbies can only drive traffic through the link in the bio feature.
Why your brand needs to be on Instagram
Whether you’re running a small business or large, it’s unsuccessful without a powerful Instagram profile. Below are some reasons why your brand needs to be on Instagram.
· Put a visual face to your brand.
Aside from a marketing tool, Instagram is a well-known photo-sharing platform. Million people share visual content like photos and videos each day. You can use your brand logo as your profile picture. Besides this, you can share photos and videos of your brand, team, and happy customers. A visual feed can expose your brand uniqueness.
· Boost traffic and Sales
Instagram allows you to avail link in bio feature. You can have only one link in your Instagram profile. So, it’s highly recommended to make wise use of this single link. At your start, you don’t have any other option you will use to drive sales and traffic to your site. If you want to get more from your link in the bio, you need to optimize it.
You can use Instagram bio tools to optimize your single link. The bio tools include Linktree, LinkBook, Tap.Bio, Link.Bio, Campsite, ContactIn.Bio, Shorby, and more. Some are free to use; however, some are paid. They allow you to create a personalized mini-website or landing page to host the content you want to share with Instagram followers.
· Promote your Affiliate link
As mentioned before, there’re over 1 billion Insta users, and most of them follow at least one brand or business of their interest. So, find people who show interest in your products, send them a follow request, and share your links with them. This way you can easily make potential customers.
· Keep you up to date with consumer trends.
This is another reason why your brand needs to be on Instagram. Follow new trends and share your interests in them by posting content. Following trends can help you in gaining new customers as well as shows your engagement with the environment.
· Call to Action
Aside from links in bio, you can add your favorite links in your Instagram stories as swipe-up links to direct your followers to your website, product pages, social profiles, or wherever you want them to be. These are the reasons why your brand needs to be on Instagram.
