The Internet can be a scary place. It’s constantly evolving, and companies must change to remain competitive. With so many design trends and emerging web design strategies on the horizon, it can be hard to know which ones are worth your time, effort, and money.
In this article, we’ll cover eight trendy web design trends that you should pay attention to over the next few years—and some tips on incorporating them into your current designs!
1) Multi-device Responsive Design
By 2022, most web users will likely be using two or more devices to access a website at any given time. This shift in user behavior will make responsive web design techniques critical for success.
Keep an eye on multi-device responsive design trends to stay ahead of your competition and increase conversions across all platforms.
It’s possible that by the early next decade, building your websites responsively may be as fundamental as having a business website.
For example, Google’s new AMP project (Accelerated Mobile Pages) prioritizes mobile content experiences for their searchers and penalizes non-mobile-friendly sites.
If you don’t build a site with mobile optimization in mind, you could find yourself losing out on traffic from Google—and potentially other search engines—in addition to visitors who are frustrated with poorly optimized sites that load slowly on their phones.
2) Personalized Designs
One of web design’s biggest trends is trying to make your websites look unique and customized to you. They want you to be able to pick how much white space is on your website or even what font they use.
Also, they encourage people to make their websites responsive so they will display correctly on any device that goes onto them. Web design companies predict a lot of responsiveness in every new web design created in 2022.
Another trend for the best web design company in India is making their designs more simplistic, with less clutter. This will encourage users to spend more time on your site because there won’t be as many distractions.
Chatbots are artificial intelligence programs that are designed to mimic conversations with humans.
However, chatbots have been in use by Facebook Messenger since 2016 and will become more common in the next few years.
Chatbots can perform simple tasks like ordering food or providing customer service; they can also be used as personal assistants, scheduling meetings, or reminding you of important dates.
With their growing popularity, we’ll likely see more companies creating chatbot-based services in the coming years.
4) HTML Email (And Beyond!)
HTML emails are making a comeback, and they will be even better than before. It’s not hard to do, but you need to know what works—and what doesn’t—to take advantage of HTML email’s many benefits.
A few key elements make an HTML email: Headers, Links, Images, Text formatting, and tables. Each of these can be manipulated for success.
5) Voice Assistant Technology
Virtual assistants are nothing new, but they’ve been upgraded to make our lives easier over time. For example, Siri was a big deal when it came out because she could respond to voice commands and give information if you didn’t know how to spell something.
Companies such as Amazon and Google have their versions of voice assistant technology called Alexa and Google Assistant. These virtual assistants can do things like play music or set reminders without you needing to use your hands at all.
6) Cloud-based Solutions
No one wants to worry about hosting a website. Luckily, cloud-based solutions allow us to build fully functional websites without worrying about how we’re going to pay for hosting; you can focus on design and functionality instead of figuring out how you’re going to break even with your web design budget.
If you want an online presence but don’t want to deal with breaking down development costs, cloud-based website solutions are perfect for your business model.
Many services offer customizable templates that you can use as-is or tweak based on your company’s needs. As long as you know what kind of website you need (and have someone who knows HTML), these services will do all of the heavy liftings for you.
7) App vs. Mobile Web
You can tell a lot about where web design is going by simply looking at how people use it. The smartphone is increasingly becoming everyone’s first window to your brand—and if it’s not, you should plan to correct that as soon as possible.
If you don’t think mobile optimization is something you need to pay attention to, ask yourself what percent of your traffic comes from mobile devices. Look at that number again; chances are good it’s more than you initially thought.
Mobile web usage has grown exponentially over recent years and shows no signs of slowing down. And when you consider that users will spend an average of 2 hours on their smartphones every day in 2022, it’s clear that optimizing for mobile will be crucial for any company looking to attract new customers and retain existing ones.
8) Collaborative Tools
There are many great collaborative tools for web design teams to use, including Basecamp, Trello, Slack, and even email. The key to using these tools is setting them up correctly to keep things organized.
For example, if you’re working on multiple projects with different clients, create a separate list or board in your tool of choice for each client—this way, you won’t accidentally send an update about one project to another.
And if your team needs access to files that aren’t shared via cloud storage (like PDFs or presentations), be sure to set up shared folders where everyone has access.
This way you don’t have to worry about people not being able to see what they need when they need it.
More and more businesses today are looking towards Web 2.0 to reach out to larger client bases and grow their business while they sleep.
If you’re looking to utilize design trends in your web design efforts, it is always good to keep an eye on what’s hot with your peers. You can be ahead of the curve without breaking your budget for professional web design services in India.