The 15 Best Landing Page Optimization Tools

The year 2020 made all of us too dependent on technology. From the significant transition in the education industry to the businesses adopting various technological interventions, 2020 has changed everything. Technology has found a new meaning. It is essential to understand the various aspects of this element and use them wisely. Search engine optimisation is an essential aspect of digital marketing. You will be unable to get the right customers and maximise your profits if you don’t understand digital marketing. On that note, let’s understand the importance of landing page optimisation and learn about the fifteen best LPO tools in 2021.

Landing Page Optimisation: Significance and the Best 15 Tools in 2021

You cannot deny the significance of online businesses in the present era. It is essential to understand the various elements that contribute to the success of online companies. Landing pages are where your customers will look for the items or the answers to the questions. So, the chances of maximising your profits are high if you can optimise such pages. For instance, if you are an assignment help service provider, you must know what the students expect when they reach your website.  Hence, it is essential to understand the concept of landing page optimisation and ensure to use the right tools to do so.

Following are the fifteen best landing page optimisation tools in 2021. Use them to get the best results.

1. Unbounce

One software that will make your work easy is Unbounce. The software has the correct elements to help businesses optimise the landing pages. The software is easy to use and will not take your time to understand the same. Here are a few exciting features of the software:

• Pre-designed templates with drag and drop feature
• Popups and opt-in forms with triggers
• Analytics
• Advanced customisation (editing HTML or CSS code is easy)

2. Instapage

If you browse various landing page optimisation tools, you are bound to come across Instapage. It is essential to understand the simplicity of the software and use them to get the most accurate results. The software is considered to be one of the best ones to boost your landing page. You can enjoy availing these features once you start using them:

• Data quantification
• Web page element, mobile device and side-by-side analysis
• Heatmaps
• Sessions replays, monitoring and data segmentation
• SEO
• A/B testing
• Domain integration

3. Hotjar

The software is more or less similar to Instapage. Therefore, you can avail the same features and enjoy the various benefits. So, why would you use this software instead of Instapage? Well, the price is cheaper than the other software. Hence, you can enjoy the same benefits by paying a lesser amount.

4. Optimizely

If you are looking for a software that can provide an all-in-one digital optimisation solution, click on the link above. Optimizely is well-known for providing the proper assistance with various optimisation. You can use the software and get the best results. Here are a few of the features of this software:

• Segmentation with customer profiles
• Product recommendations
• AI personalisation engine
• Cart abandonment messages

5. LeadPages

Small businesses can use this software for building landing pages, websites and various other digital platforms. You need to understand the significance of these and ensure to use the software correctly when necessary. Highlighting a few features of this software for better understanding:

• Drag and drop builder
• Edit a page’s HTML or CSS code or add custom code
• Comes with a content library including photos, videos and audios
• SEO
• Web analytics
• E-commerce, email marketing, and domain integrations

6. Popupsmart

When you think of landing pages, the first thing that comes to your mind is getting more customers. So, you might like to have a software that understands your need and helps you gain more customers or generate more leads. Popupsmart is one such software that can help you generate leads by creating good landing pages. The following are some outstanding features of the software:

• Video popup
• Mobile responsive
• Advanced targeting features like geo-location, exit-intent and URL-browsing
• Ready-made and customisable popup templates
• Autoresponder email to subscribers

7. CrazyEgg

The tool can optimise your website, unlike any other. You can use the tool to analyse visitor behaviour, investigate buyers’ journeys, identify audience segments, etc. The tool has won accolades from the marketing and product teams of various companies. Let’s take a look at some of the unique features of the tool:

• Behavioural analytics
• Campaign segmentation
• Audience targeting
• Data visualisation
• Heatmaps

8. Five Second Test

You will not like to spend a long time on any website. It is essential to get hold of the right things without spending much time. Five second test is a tool that can keep your customers attracted to the website and ensure that they don’t have to spend much time searching for the things they want. Despite this advantage, the tool has some drawbacks:

• The tool will not provide a 100% definitive result about how the page performs
• It is best to have reviewers as your target audience, but you cannot always expect that to happen

9. Visual Website Optimiser (VWO)

Another tool that functions just like Optimizely is Visual Website Optimiser. It is a very useful tool to boost your landing pages. The tool is great for beginners. You can avail these features once you start using the tool:

• A/B testing
• Split URL testing
• Visual editor, code editor
• Multivariate testing
• Geo-targeting, cookie-based targeting
• Cross-domain testing

10. FullStory

The software is again a useful one for landing page optimisation. Many organisations use the tool to optimise their website and gain more customers. The features of this tool include:

• Session replays
• Heatmaps
• Click tracking
• Frustration tracking, mouse movement
• Error and bug tracking
• User identification

11. Olark

If you are looking for a tool to analyse the live chats and provide the right insights, Olark is the right one for you. The outstanding features of the tool are:

• Live chat transcripts and insights
• Custom chatbox forms
• Distribute chats and monitor team performance
• Integrations with other software

The various tools and software can be of great benefit to all organisations. Here are a few more landing page optimisation tools and features that can be beneficial to the companies.

12. UserTesting

• Surveys, video snippets, video interviews
• Recruitment pool for participant selection and as a feedback source
• Insights and analytics

13. Hello Bar

• Use it to provide a lead magnet
• Get email subscribers
• Offer a discount
• Share updates about your company

14. Google Analytics

• Find out how many visitors visit your page every day
• How much time do the visitors spend on the website?
• Bounce rates and how many visitors can you attract

15. Ahrefs

• Find the most suitable keywords
• Analyse and rank them for more traffic

It is essential to know the correct ways to optimise your landing page and ensure that your business is at par with the various online conventions. The tools can help you boost your website and gain more customers to use your services. Landing page optimisation is an essential aspect of online businesses. You need to know the various ways to gain more traffic and ensure that the customers are retained. The tools mentioned above can help you maximise your profits and get new customers.

Author Bio: Michael Scott is an experienced assignment help expert associated with MyAssignmenthelp.com. He is well known for his insights on digital marketing.

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