Ten Quick App Ranking Tips

This is the place to learn how to make changes that will improve the overall perception and performance of your new app ranking tips. App Marketing Company helps your app to get promoted

Tips for Increasing Your App’s Ranking

Choose a Creative Title That Is Short

The maximum number of characters is 60. To ensure a complete display, keep the title short. These words are referred to as keywords. Make certain that they are relevant to the content of your application. Including the main keyword in your title can boost your app’s search ranking for that keyword by 10.3 per cent on average. You’ll need a catchy title to ensure visibility and differentiation. Whatever you write, keep in mind that this title contributes to your brand’s image.

Find the Best Keywords and Make a Change Often

You can enter up to 100 characters, which will not appear in the description of your app. Those keywords are searched for by the search engine, and they are required to reach the top of the rankings. The better way to find them… is to put yourself in the shoes of your intended audience. Read competitor comments, conduct a Google search, and employ appropriate tools such as Google Adwords.

Consider the following three factors:

• Relevance: A good keyword that isn’t being searched for by your target audience isn’t a good keyword!
• Competition: if this keyword is used by a lot of apps, it will be much more difficult for you to be found!
• Traffic: make certain that people are searching for this keyword!

Once you’ve created your first list, test and improve those keywords regularly to find the best ones.

Write a Comprehensive Description

When writing your website description for Google, you must explain the main purpose of your app, its benefits, and why you should use it.

• Finding the right keywords is a critical task: the right keywords can be a gold mine for your app, bringing you new users, whereas the wrong keywords can keep your app completely buried among millions of other apps.
• Try to avoid common words (free, game…) that will help you stand out from the crowd.
• Consider a potential orthographic error that your targets could write.

In any case, description is an important component of the marketing strategy. Don’t overlook these words to entice your potential customers, or at least the first three lines.

A Simple Basic Icon

It is the application’s symbol. For Apple, the format is 1024×1024. Keep it simple: make sure you carry a simple and understandable concept for your users. Be careful with your design, including small details, and keep it simple.

Keep the same graphic principles and clearly express the purpose of each app if you have many related apps.

Impactful Snapshots

Examine the significance of screenshots in the decision-making process! To stand out from the crowd, pay close attention to your images.

You have the option of inserting up to 5 snapshots, which we recommend. Put the most relevant screenshot first, and feel free to include a description above. Don’t be afraid to combine multiple screenshots into a single visual.

Actively Categorize

Games, Books, Business, Catalogs, Education, Entertainment, Finance, Food & Drink, Health & Fitness, Lifestyle, Magazines & Newspapers, Medical, Music, Navigation, News, Photo & Video, Productivity, Reference, Shopping, Social Networking, Sports, Travel, Utilities, and Weather are all categories.

Even if you’re not feeling inspired, you should divide your application into two categories. When deciding between primary and secondary categories, keep in mind that the primary category has a greater impact on the search process.

Spend some time learning about categories and analyzing their content. After that, you’ll be able to change the categories.

Don’t Be Afraid of Negative Reviews Any Longer

Good reviews are essential for your happiness. However, you should not be concerned about negative feedback. Make sure to consider all comments, especially negative ones, to identify areas for improvement. If you can convert a sceptic into a happy user, you’ll have a great long-term ambassador.

Communicate Outside the Stores

It is critical for the success of your application. This may seem obvious, but application developers frequently overlook it.

It is ideal to contact bloggers and journalists to discuss your application before it is released. Create a landing page for your application, complete with a video teaser, and use social media to build a fan base. You cannot rely solely on the App Store and Play Store.

Keyword Trackers

Keyword trackers, as the name implies, track the performance of keywords that are trending on popular apps and web pages. ASO companies monitor your chosen keywords, when they appear on app store pages, and how well those apps perform. Most of these platforms, i.e. ASO firms, will recommend the best keywords to use in your app based on current trends.

These can range from making complex data easier to understand by using pictures and graphs to relying on styles that evoke childhood memories and calming feelings, such as the rise of app Kawaiization and the use of cartoon illustrations.

Reviews and Ratings

The importance of feedback in the success of ASO cannot be overstated. Users’ comments and reviews are taken into account by both Google Play and Apple. The higher the rankings, the more relevant an app appears and the higher the rating. One of the most important signals for the App Store ranking algorithm is user reviews.

ASO is influenced by the quantity and quality of positive ratings and reviews. According to a study, 90 per cent of consumers consider star ratings to be an important part of app evaluation. Before downloading an app, 79 per cent of consumers look at the ratings and reviews. However, in addition to ratings and reviews, frequent updates and external promotions, such as app store ad campaigns, can help your app store rankings.

Final Thoughts

People are more likely to download an app when they understand what it can do and how easily it can be integrated into their daily lives. This is where App ranking strategies come into play in terms of app discoverability and visibility.