It’s 2022 and you still don’t know a powerful SEO Strategy?
SEO is not about impressing Google, it’s about providing users with exactly what they’re looking for and expecting from you. More than 50% of traffic goes to the top 3 websites in SERP (search engine result page). So it is clear SEO is necessary. But for ranking in SERP, a strong SEO strategy is essential. SEO is not a small task. It is divided into three parts: on-page SEO, Off-page SEO, and technical SEO. High-quality content is the most critical aspect of SEO. As a result, SEO is a lengthy process that requires careful strategic planning to achieve the greatest results.
What is SEO Strategy and Planning?
SEO Strategy is the planning of all SEO techniques. It comprises on-page SEO, off-page SEO, technical SEO and content for the site. A Digital Marketing Company in Jaipur plans and construct step by step strategy for best results. A good plan can help you enhance your site’s performance and keep track of it. It drives more traffic and boosts the online presence of a business. Importance of SEO Marketing Strategy:
- Advance Knowledge about Target audience: SEO planning help business discover their target audience. Businesses gain a clear insight into user behaviour, target area, and market conditions.
- Less resource waste: Planning benefits in resource conservation. It also benefits in proper utilisation of budget and resources.
- User-friendly Content: Research and planning assist businesses in understanding the demands of users. So content is created and optimised such that it gives high conversion and faster SERP ranking.
How to Build Effective SEO Marketing Strategy?
A powerful SEO strategy is important to drive high traffic to the website. Google read your content and decide its relevance. A proper SEO Content Strategy overcomes this problem. Strategy help in finding behaviour of audience and query they may have in mind. So content should be prepared to keep in mind strategy. To form a powerful and effective strategy you can follow these steps:
Finding Relevant Keywords
Begin by identifying relevant and high volume keywords to construct a strong approach. SEO revolves around keywords and content. So your strategy should also start with keyword finding. Use different tools like Ahref, SemRush, Ubersuggest or Google keyword planner and sort high volume and density keywords. Don’t limit yourself to just one keyword. Choose a keyword with a high search volume as your main/focus keyword. Then find different keywords related to it. Make sure your keyword mapping is correct.
Analysing Top 10 Competitor on Focus Keyword
Once you identify your focus keyword search it on Google. Then analyse the top 10 competitors on that keyword. Find the type of content they posted, keyword fitting, their title and description. Your Digital Marketing Techniques should be strong and without flaws. Analyse content carefully. Find more relevant keywords they targeted.
Building high-quality Content
You now know all keywords and the type of content to write. It is time to write high-quality content. Do not stuff keywords in your content and remember content should be original. Google do not tolerate plagiarism and keyword stuffing. Using relevant keywords increase the chances of visibility. Also, your focus keyword should appear in your Heading 1, title and description.
Time for On-Page Optimisation
Your content is now ready. It’s now an opportunity for the most exciting yet difficult on-page optimization. On-page is key for ranking. Your SEO Strategy should include the following on-page optimisation:
- Including the keyword in Title, Description, and heading.
- Keyword fitting in first 100 words of H1.
- Keeping density under 1 to 1.5.
- In the heading, use relevant keywords as well as secondary keywords.
- Applying ALT tag on images and using keywords in images.
Including Technical SEO
Do not forget technical SEO. It is also an important part of Digital Marketing Tactics. Technical SEO includes:
- Website Speed optimisation.
- Optimising Robot.txt.
- Including sitemap.xml.
- Excluding all dead links.
- Improving UI and UX.
- Securing site with SSL certificate.
- Including canonical tag to website.
Off-Page SEO Strategies
Once your website content is ready and its on-page work is finished. Then Off-Page SEO Strategy planning starts. Off-page is important to get crawlers on your site. Keep in mind do-follow and no-follow links. Do-follow links are most beneficial but there should be a balance between no-follow and do-follow links. Your site should not only include do-follow links it harms ranking. Off-page Strategy includes:
- Building Quality Backlinks.
- Profile linking on the High DA website.
- Article and Web 2.0 on websites.
- Blog Commenting.
- Guest Posting on sites.
- And many other activities.
Keeping Track of All Activities
Your strategy should include constant tracking of different SEO Techniques. With a change in Google’s algorithm, you may need to modify your content and target platform. Keep track of all your activities.
Conclusion
SEO is not a small task or one day task. You can only achieve desired results with proper planning and powerful strategies. Now you learn about powerful SEO Strategy building. Executing is yet another difficult task. Do not rush in execution. Take time, be patient and evaluate your plans. SEO will provide you with immense organic traffic as well as marketing without paying a high amount. To get all benefits of SEO your implication of the above strategy should be correct. You can also hire an SEO Company in Jaipur for faster performance and to avoid the headaches of strategy development and execution.
Read More = Importance of SEO for a Marketing and Advertising Company
