How to Write SEO & User-Friendly Content For Your Website?

Content Writing is not a cup of tea. One has to put a lot of effort into it. But not everybody knows how to direct energy in content writing in a ‘Right’ and ‘Content Quality Enhancing Way’. Content writing is of many types like SEO, copywriting, ghost-writing and Article/Blog Writing, Landing Page & Homepage Writing. Being a content writer, you must know how to write compelling content for all these types.

In this article, we will get acquainted with the facts to write persuasive content. Are you ready?

Don’t Begin Unless You Have A Purpose 

You can’t efficiently write content unless you don’t know – ‘For what purpose you are writing it?’.

You can satisfy only one of these two motives for writing a particular piece of content:

• Informational Deliverance 
• Promotion

But if you wish to satisfy both motives, you can do it in 50-50 Proportion.

For example: ‘SEO (Search Engine Optimization) aims at taking your website on #1. If you also want to see your website there, then please count on Kinex Media SEO services.’

Here we have written 1 informational & 1 promotional line that accounts for 50-50 proportion.

Who Is Your Audience?

Once you have the purpose for writing content, next, you need to determine ‘Who is your target audience?’

Being a content developer, I had to carry out research before writing this piece of content. So, I conducted a survey and asked many beginner bloggers about their target audience. Most of them answered, “Everybody is my audience.” This is the wrong approach. You can welcome everyone on your blog, but you can’t target each demographic and location.

You have to decide ‘Who is your audience?’

Now since you know who your target audience is, it is the time when you have to research the  likings, dislikings & interests of your audience. Your research has to cover the following points:

• What language are they preferring? 

A specific audience group prefers to speak and read the information in one particular language.

Let’s take an example of Indian people: India is a diverse country. Several languages are spoken there. We are not unaware of the illiteracy rate of this country. For Indians, English is not a language, they consider it as a test of your intellectual abilities. So not every Indian is adept in this language.

Coming to the point, the rural people residing in India do not have a basic understanding of the English language. If you want to write content benefitting their interests like ‘How to sell cow dung at a profitable price?’ you need to pick up their native language to convey the information.

• Get To Know About What They Want To Read

You need to write only the content which the readers want to read.

For example, You readers want to know ‘What is CryptoCurrency?’ 

But you are ignoring this and writing content for ‘Which is the richest currency in the world?’

Please Note!

By ignoring the questions of the public, you can’t progress further.

• How Will Your Targeted Audience Reach You? 

Here, you need to understand how do you want to position your content based on:

• Where are your users coming from?
• Which ‘Search Terms(SEO)’ would take them to your page?
• Where should they land?

Don’t Start Writing Until You Have Studied Competing Websites!

A good content developer never starts writing content until he or she has studied competitive websites. It gives you an excellent knowledge about which strategy they are following to gather visitors.

Did you know? 

You can efficiently study your competition with the help of the Competitive Analysis Tool.

Tip of the Day!

If you plan to publish long-form content, make sure you include a list of the topics incorporated in the subject.

Carry out a Keyword Research 

How would you expect it to rank and satisfy the audience’s search intent if you do not include the keywords in your content?

Caution: You should not stuff keywords in your content. You must use them wisely and make them look natural.

Tips For Diving Deep Into Writing 

• Know Your Goal 

Fix your mind around the purpose of writing the article/blog. It will give the right direction to your writing. Make sure you write each line of your content to drive the audience to your content to boost SEO traffic.

• Use The Inverted Pyramid. 

By inverted pyramid, we mean to provide the critical information at the beginning and less crucial information down the pyramid.

• Your Primary Focus Should Be ‘Benefits’

We have studied many articles regarding SEO and others. Their primary focus is to show FEATURES and not the BENEFITS.

For example: If you are writing content for a Burger Seller, then instead of mentioning ‘How a Burger is made?’ you should focus on  ‘What are the Benefits of Eating Burger When Your Mood is Off?’ 

• Focus On One Major Benefit That Can Transform You 

Transformation-triggered content catches the fancy of the users. Retake the example of Burger Seller. If you keep telling the random benefits of your burgers, you may not impress the users. But if you convince the users – ‘How eating your burger can be a mood changer for them?’, you have targeted the audience who love to enjoy food when they are sad. So you have convinced all the people who have gone through heartbreaks, failures and rejects etc., to enjoy your burger.

• Be Concise & Clear 

Do not exaggerate one thing. Please keep it simple and avoid giving unnecessary information. Do not write 200 words for what you can effectively deliver in 100 words.

• Say No to ‘Rare’ & ‘Buzz’ Words

Yes, you are right. I am talking about Jargon. If you use high-level terminology, half of your users will not understand it and will end up bouncing back from your page.

• Make Use Of Bullets & Formatting

No matter how beautifully and aptly you have written the content. If you do not know how to present it, nobody will pay interest in what you have written. Yes, you have guessed it right. I am talking about formatting. Formatting is the major component of content writing which helps the users to know the structure of your content frame. So I don’t think you should be missing it.

• What about Grammatical Errors? 

If you think that the meaning of a particular thing changes when you follow the strict academic or grammatical  rules, then you can avoid using them.

• Add Some Visuals 

You have to make your content attractive by adding some visual elements in the form of the following:

• Images
• Buttons
• GIFs
• Charts
• Graphs

Your work is not over when you have wrapped your content up

Content writing is a work full of edits. You have to proofread your content once, twice and even thrice. If you do not do so, you are not a professional content writer.

Final Comments! 

So the next time you are writing content, you have to make sure that you follow all the above guidelines. Guess what? The content professionals of Kinex Media are trained to write well-researched content based on those mentioned above.

Also Read: https://articlesfit.com/its-2022-and-you-still-dont-know-a-powerful-seo-strategy/