How to Increase Search Engine Optimization Results as a Small Business
How to Increase Search Engine Optimization Results as a Small Business
In the present-day digital market, SEO seems to be a subject that’s at the forefront of every small business owner’s mind.
This is because the majority of people use search engines such as Google buy twitter followers uk to locate companies, brands, and services they want the most.
However, how can you increase search engine results?
There are many elements that influence search engine rankings. Making your search engine rank better isn’t a simple task.
We’ve put together the complete guide on how to improve the effectiveness of your search engine results.
Utilize the tips below to begin expanding your reach online.
How long will it take to boost your Google position?
A common question we are asked on LYFE Marketing is “How long does it take to increase search engine optimization results?”
This is an excellent question! As time is money don’t you think? Exactly.
The response to that question would be it is based on a myriad of aspects.
Here are a handful of the factors that could affect the time it takes to increase your Google rank:
Skill Are you equipped with the expertise at your disposal to boost your SEO?
Are you aware of what you have to do to begin? Your ability at SEO is a factor in how fast you can boost your rankings.
Budget What type of budget do you work with?
The bigger your budget the greater amount you can start to do in the beginning to improve the search engine results.
If you’re on budgetary constraints it’s important be more thoughtful in the steps you make.
CompetitionThe more competition in your area and within your industry.
The longer it could take to improve the results of search engine optimization.
What your competitors are doing in their own SEO also plays in the game.
Present SiteWhat state is your current website in?
The more work you’ll need to accomplish to improve the different components of your website the longer it will be until you see improvements in your Google ranking.
Be aware of these points.
Wherever you are on the path to optimization you will see a change in your search results page (SERP) results will take some time.
It’s not something that occurs overnight.
There are however a few actions you can follow to improve the results of search engine optimization sooner and not later.
(We will go into these details within the next section.)
Perhaps you’re still wondering how long it generally takes it take to get ranked on Google?
Ahrefs conducted a study and discovered that on average, pages that ranked in the top 10 result were more than 2 years old . This is in comparison to the mean age at…
…number 1 page ranking being around three years old.
However, the study also showed it was the case for top six percent of pages, a lot of them managed to climb to the top 10 within 2 to six months.
This is a great opportunity for businesses that are starting their SEO journey starting from the ground up! For those who put off SEO for a while.
Wherever you’re beginning with, there is a way to boost your the results of search engine optimization with some planning and a lot of effort!
Let’s discuss ways to begin.
3 Ways to Increase Search Engine Optimization Results and Visibility on Google
We have already mentioned that the amount of time you need to improve results from search engine optimization depends on many elements.
There are a few steps you can begin doing today to increase your chances of being ranked higher in the SERP.
Here are some methods to boost your SEO:
- Start by conducting an SEO site review.
- Improve navigation on the site.
- Fix duplicate content.
1. Begin with an SEO web review.
If you’re trying to figure the most efficient methods to boost the search engine ranking of your site, you’ll need to begin with an SEO audit of your website.
A thorough audit can aid you in identifying your website’s strengths and areas of weakness.
So, you’ll be able to maximize your strengths and make tactical improvements to the weaker parts that are not as strong in SEO.
An SEO website audit involves looking at:
- The structure of your website
- Information architecture
- Content that is already in place
The goal of the audit is to pinpoint areas in need of attention, so that you can begin to formulate a strategy plan to make improvements.
Although the audit won’t aid you to enhance your SEO however, it’s an essential first step towards improving your efficiency and effectiveness in you SEO efforts.
An technical SEO audit will require you to utilize a variety of tools that will help you determine what areas of your website contribute towards your SEO.
Small-scale businesses don’t possess these kinds of tools, nor the knowledge within the company to manage these tools and analyze the results.
This is why numerous companies choose to collaborate with an expert SEO agency who can conduct an technical SEO audits and provide strategies based on what they discover.
We have a team of experts at LYFE Marketing actually provides a free website audit to our site users.
It’s an excellent starting point to determine what you’ll should do to boost your SEO.
2. Improve navigation of the site.
Google is determined to offer the most optimal search engine experience to its users.
This is why Google rewards websites that offer a positive user encounter (UX).
One of the most important aspects of offering an enjoyable UX is to ensure that your website is simple to navigate.
If your visitors can’t locate what they are looking for, they will likely leave your website.
This can affect the bounce rate of your site and the amount of time people spend on your website and the amount of pages they browse.
All of this affects your search engine ranking.
In addition poor navigation leaves customers with a negative impression of your business.
This could lead to them to turn to your competitors for the items they require.
A clear and well-organized navigational structure is an essential initial step to help visitors discover what they are searching for on your website.
The most common rule of thumb in navigation is to not create a page that is more than three clicks away.
This means that each page on your website even at the most in-depth layers, must be accessible within just three clicks.
This model demonstrates visually how 3-click navigation should look like.
Furthermore the navigation menus should be clearly labeled in a manner that makes sense to site users.
The people who come across your website shouldn’t need to browse for a while before they locate what they’re looking.
It should instead be obvious on your menus where specific details are and where they are able to access it on the homepage.
3. Fix duplicate content.
Problems with duplicate content can negatively affect SEO efforts.
Google will reward sites with unique content. They penalize websites with duplicate content.
It’s the reason it’s essential to periodically check your website for duplicate content on your site and correct these problems before…
…they begin to lower the SERP rankings.
One of the most frequent duplicate content issues is the multiple different versions of the webpage.
For instance, you could have http://www.site.com as well as http://site.com. Google acknowledges both websites as two separate pages that have the same content. .
To solve your issue with this, you’ll have to establish the correct redirection rules within your .htaccess.
If you’re not sure what to do contact your site administrator or web design, expert.
Another issue that is common in the case of duplicate website content is that there are parts of your site’s content that are too similar to pages on other sites.
It can occur due to many reasons.
Perhaps the person you employed to write your site’s copy wasn’t as meticulous as they ought to be when it came to writing original content.
Maybe you’re in an industry where commonly used phrasings are utilized as well…
…you’ve employed phrasings that are similar to other pages related to the same subject.
Whatever the situation might be, you’ll have to find and fix the problem buy 500 twitter followers uk to ensure it doesn’t affect the SERP rankings of your website.
Tools such as Copyscape can help you spot duplicate content.
Once you’ve utilized the tool to discover the content that matches, you’ll be able to address these issues prior to when they impact your SEO.
You’ll have to look for duplicate content regularly when you create new blog posts or pages to your website.
There is the possibility of duplicate content issues.
