How can marketing strategies help you attract and retain customers?

Attracting new customers and retaining the ones who have tried your product or service is the key for your successful business. Marketing initiatives help in making the product or service visible to the consumers.

By focusing on customer’s wants and needs, right consumer set can be identified and then those customers can be attracted towards the product or service.

What do you understand by a marketing strategy?

Series of steps or actions to surge sales and help a brand to create its value comes under marketing strategy. The objective of the strategy is to make the customer want to learn about business and its products & services.

And to appeal the customer, you need to understand the consumer behavior and their purchase decisions. Even the people taking unemployed loans in Ireland is a potential set of customers waiting to be understood.

Keeping these goals in mind, specific marketing strategies are to be designed and implemented to reach the potential consumers.

Different marketing strategies to help you attract consumers and make them retain with you

Leveraging social media platforms

With almost everyone being on the social media, these platforms have become the right spot to connect with different kinds of consumers.

There are various creative and attractive ways to connect with these consumers on the social media platforms.

You can post pictures and videos about your products and services. can you put testimonials or customer feedbacks regarding your products and services. You can even put your story of inception and success story.

Social media engagement or activity also helps in building the loyalty with customers and elevates the customer experience.

Start writing a blog

Blogs are helpful in sharing information about the industry your business deals in. You can provide knowledge and information which can help a customer understand the products or services. It will eventually help or influence the customer to make a buying decision.

Keep updating your blogs periodically. Blog articles provide value and build authority over the products & services you deal into.

You can even feature guest articles by industry experts which will add value and credibility to the business in addition of educating the customers.

Make use of search engine optimization (SEO)

People search internet using different words or phrases. These frequently used words are phrases are called Keywords. Web browsers search these keywords and phrases present the results to the seeker.

SEO helps in adding such words and phrases to your website and articles so that when people search for those, your website or articles appear on top.

So an SEO can help your website or content to top the search list. Hence you must engage into SEO in addition to creating good quality content over your website.

Partnering with online influencers

Online Influencers are people who have a strong following on their social media profiles. With such long following, these people can advertise or suggest products and services. It acts like word of mouth in traditional days.

Partnering with such influencers helps you promote your product & services to a wider audience. These influencers can match business goals with people needs and requirements.

There are genuine and honest private money lenders in Ireland which can be influenced and help you with some money at hand to be invested in your business.

Influencers can help create value through influencing the buying decision.

Build a mailing list with email marketing

E-mail marketing is one of the underrated marketing strategies. Yes, you do not open the random marketing emails appearing in your inbox and so do the other people.  But email marketing is about sending it much wider & random audience with a very low hit ratio.

A pre requisite to email marketing is to have a huge database of consumers. Even if you send 100 mail, 10 would see and maybe 5 would open it, it is a good sign. You can even automate the whole emails process. Considering the small investment required in this strategy and no harm in doing it, this strategy definitely should not be overlooked.

Engage customers with chat

You should have a chat feature to your website. This will help you to answer questions or solve problems on the spot. Customers can use the chat feature to learn or ask more about the products or services you offer.

Hence you are providing a means for the customer to connect with you and submit a query. Another inexpensive way to get an insight into what consumer is seeking or asking for.

Conclusion

Taking help of marketing strategies is the requisite for any business to expand its customer base.

To make your product & services visible to wider audience, to tap right kind of customer and even to understand the mindset of the customer, it is important to have such marketing strategies.

These will not only help you understand the customer but help increase the sales of business.