How Can Chatbot Marketing Improve Business Performance Post-COVID-19
In the wake of Covid-19, many companies have been hit hard by “chatbot.” In a post-Covid-19 world where physical cash is becoming obsolete and our real world identities are ours alone, we were promised easy access to all sorts of entertainment and information in exchange for data mining. While we already know how this story ends (hint: not great), Covid-19 has reinvigorated the conversation surrounding chatbots.
This is especially true when it comes to business usage of chatbots. Thanks to their ease of use, chatbots are now considered by many businesses as an easy way for customers to access customer service or product information. But are chatbots the right choice for your business? Here are just a few of the ways that chatbots have been used in B2B marketing so far, and how they might improve performance post-COVID-19.
Chatbot Marketing in Lead Generation
A lead generation chatbot is any bot designed to increase revenue by generating leads for businesses. Here are just a few of the many ways that chatbots can be used to generate leads for your business:
Meet “Eva” – Eva is an intelligent virtual assistant designed specifically with marketing in mind. Using natural language processing, Eva is able to have basic conversations with users, remember previous interactions, and store information so she can “remember” each user over time. She then directs users to the appropriate messaging channel for customer service or transactions – all of which are tracked by her metrics system.
Personality
The best chatbots have personality. Even though Eva is designed primarily with marketing in mind, she was also created with a very distinct personality that can be customized depending on the client’s needs. This helps humanize your business and makes users feel more comfortable when interfacing with your chatbot.
Intelligence
One of the best features of a lead generation chatbot is that they’re intelligent enough to direct people in need towards sales, customer service, or another relevant messaging channel so that businesses can deal with more important issues.
Price
Chatbots are also much cheaper to maintain than other messaging platforms, making them an attractive option for businesses looking to increase revenue without spending a lot of money.
Ease-of-use
Thanks to Google Assistant and Siri, chatbots have never been easier for users to access information through the use of simple voice commands. This is a huge selling point for lead generation chatbots because it allows users to access information from the convenience of their phone.
Customer Service
In addition to generating leads, customer service chatbots can be used to answer FAQs and reduce the overall need for call centers. For example, “M” by Moneypenny is a customer service chatbot that allows companies to field FAQs, store user information for later use, and provide users with direct access to appropriate departments within the company.
Increase Sales
For companies looking to increase revenue through chatbots, there are plenty of ways they can do so too. Here’s just a few: Increase sales by providing users with the ability to purchase goods and services through your chatbot. Provide users with entertainment by recommending products based on previous interactions. Use chatbots as a way to upsell customers by providing them with relevant information that may help them make better purchasing decisions in the future.
All of these chatbot marketing strategies are used to increase revenue in some way. As you can see, however, most of them are also designed with lead generation in mind (which is highly relevant thanks to Covid-19).
Chatbots in Productivity
Ever wish you could automate the mundane aspects of your job? Thanks to chatbots, you can. Here are just a few of the many ways that businesses use chatbots to increase productivity:
Customer service
A customer service chatbot can answer simple FAQs and forward users to more appropriate channels (like human customer service agents) whenever they require additional help or information. This allows businesses to provide faster and more effective customer service, which in turn increases the overall satisfaction of customers.
Lead generation
We’ve already talked about how lead generation chatbots can help businesses increase revenue through increased sales and services. To do so, they must provide users with relevant information that makes them more likely to purchase goods or services in the future. This starts with generating leads from those who are interested in the product.
Order management
Chatbots can also help with order management by providing users with specific information that they need to complete a purchase. In addition, they can also be used as a notifications platform that alerts users about their orders whenever new information is available.
Task delegation
Finally, chatbots can use information from previous interactions to help users complete tasks by themselves (like task delegation). For example, a team lead could use their chatbot to schedule meetings and reserve conference rooms in the office. This saves them time and gives the user more control over when they do things like schedule or attend meetings.
Chatbots allow businesses of all sizes and in all industries to increase productivity through automation. This is great news for people who want to spend less time doing the same old mundane tasks and more time hanging out with friends and family. Let’s look at how chatbots impact the social sector next…
Chatbots in Marketing
Marketing can be a difficult industry to succeed in – especially for small businesses who lack the resources or influence of larger corporations. Fortunately, there are chatbots which can help these small businesses boost their brand awareness through targeted marketing campaigns. How do they do this? Let’s take a look:
Targeted advertising
Facebook has recently rolled out its Messenger ads feature to all business profiles with verified phone numbers; allowing them to display ads in people’s Messenger inboxes. In addition, the chatbot can provide users with direct links to relevant products and services that businesses offer. This makes it easier for small businesses to compete with larger corporations by giving their customers a better user experience from start to finish.
Campaign distribution
Chatbots make it easier for marketers to reach as many people as possible as quickly as possible. In addition to direct links, they can also be integrated with the Facebook API and Messenger services. To help users complete tasks like sharing a piece of content on their favorite social media platform or SMS service.
Content generation
Chatbots allow marketers to automate the content creation process for things like advertising campaigns or social media feeds. In addition, they also save time by allowing marketers to reuse the same bot in multiple marketing efforts.
Branding
Finally, chatbots can be used to help increase brand awareness for businesses. All types and sizes with a simple integration into automated Facebook Messenger responses. This is great news for small businesses who want to stand out from their competition, but don’t have the resources or manpower required to do so.
Conclusion
In short, chatbots provide a service that’s accessible to people of all types and backgrounds. This is great news for big businesses who want to increase productivity and revenue. But also great news for small businesses. Who can’t afford to pay thousands of dollars a month to do the same thing. In the future, we’ll be able to integrate chatbots into our daily lives and complete tasks like never before. What do you think? Are chatbots a social good, or is the technological singularity real after all? Let me know in the comments below! Thanks for reading.
