Best Ways to Nudge Customers to Make a Purchase

There’s nothing worse than making an online purchase and then realizing you’ve left your credit card in a place that isn’t convenient.

Making your dreams come true of owning a store is an exciting process. There are a lot of goals- creating or sourcing items to market, making sure your website provides a pleasing and user-friendly experience, and ensuring you reach the right customers.

You’ll need to market and provide customer support, develop and update new products, ensure that your systems and software are up-to-date and, most importantly Test and refine your communication with your customers to motivate both returning and new customers to purchase more.

1. Offer convenient payment methods and terms

There’s nothing worse than making an online purchase and then realizing you’ve left your credit card in a place that isn’t convenient.

You close the tab in your browser and you consider, “I’ll come back to this later.” You could or might not return.

However, if the account you have already created is open, the ability to make use of a previously saved payment method makes the checkout an easy process.

However, for those who are new to the market who aren’t familiar with their credit card may be the difference between a successful or unsuccessful first purchase.

The option of allowing them to make use of digital wallets such as Apple Pay, PayPal, or Amazon Pay could motivate them to finish their purchase.

2. Run buy one, get one promotions

The thought of receiving something for free is nearly too tempting for consumers to resist. Therefore, instead of lowering prices or offering an amount of discount You may find that your customers respond better to an offer of a BOGO sale.

The principle is simple. If a buyer purchases one item, they’ll get another product for free.

It could be two products or you could give a lesser-value product as an add-on for free. Examples: “Buy one shirt, get another one free,” or “Buy one pair of pants, get a belt free.”

3. Set up coupons

Make use of this extension called extension Smart Coupons extension to create discounts such as:

First purchase discounts. They are typically used in conjunction by pop-ups that appear on the site to entice users to join your mailing list with a discount on their first purchase.

You not only entice the client to buy something using this method however, you also have the possibility of reaching to them in the future with marketing via email.

Special offers for special occasions. These are great for birthdays, customer anniversaries and holiday celebrations, purchase milestones and other occasions.

The importance of keeping track of significant dates that are important in the lives of your customers lets them know that you care and appreciate their decision to spend their hard-earned cash by partnering with your company.

Minimum discount on purchases. These are frequently utilized to persuade customers who might have planned to purchase a product to pay a bit more to get the best price.

4. Send abandoned cart emails

Inform your customers about the products they’ve placed in their carts, by sending automated emails.

Include a direct link to their shopping cart so that they can shop immediately. You can also include different offers in each email to lure customers back to your store.

The first email you receive could be a friendly reminder; the second could include discounts of 10 or a third one could include a free present.

Test different combinations to determine what is the most effective combination for your guests.

5. Create a referral program

Encourage word-of-mouth marketing and turn your most loyal customers into your largest supporters.

Refer A Friend allows users to sign-up to receive discount codes as well as referral links which are shared to friends and family members.

When these codes or links are utilized to purchase, the party who refers will earn store credit towards future purchases or renewals of subscriptions.

6. Offer free shipping and express shipping options

Perhaps they had thought of spending only some amount and the charges could cost more than they planned to.

However, some customers may prefer to pay more in order to receive their products in a hurry.

Alongside a normal free shipping offer You can also consider expedited shipping for an additional cost.

With free and expedited options, customers are able to choose the one that best suits their requirements.

7. Create scarcity

Special offers for limited time and announcements about low stocks are excellent ways to persuade shoppers to buy today instead of waiting for the next sale.

The creation of a feeling of scarcity — the belief that the offer or product can only be purchased for a specific duration of time creates a sense of urgency for the customer to purchase immediately or wait until the deal is gone.

The nudges are time-sensitive and may include holiday flash sales announcements (think Black Friday and Cyber Monday) 

Discounts on items that are no longer in stock and limited edition products at premium prices or even something as basic as pointing out the quantity of items in inventory.

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