Amazon Advertising Tips to Improve Your Advertising Campaign

Many sellers compete to sell the same product. Some even hire Amazon marketing agencies. If you don’t have the highest seller rating, chances are you won’t get as much exposure and sales. The best strategy is to use your Amazon advertising campaigns.

While setting up an Amazon Store is easy, it can take some time to reach the right audience.

Utilize keyword match types

The idea of using amazon advertising match types is easy to understand if you are familiar with Google AdWords. Amazon advertising uses the same match types as AdWords: a phrase, exact and broad matches to fine-tune targeting.

This is where the key lies: Combine these match types to improve your targeting to reach buyers with the highest levels of buying intent.

Broad match types allow you to reach as many people as possible. Keywords can be placed at the beginning, middle, or after target keywords. This keyword is not as targeted, but could be useful if you are trying to create new campaigns and come up with new keywords.

A phrase match allows you to narrow down the search results that will return your ads. Keywords can be preceded or after words and can also include misspellings or plurals.

Exact match is the most restrictive type of match. It will show you ads for misspellings and plurals of keywords but it won’t let you separate words or allow you to add more.

Use auto campaigns to your advantage

You can use auto campaigns to find search terms that convert. These terms can be used as keywords in manual campaigns.

You can automate as many of your keyword optimization processes as you want, and then add refining keywords match types and/or negative keywords.

Leverage long-tail keywords

Amazon Long-tail keywords are long keyword phrases that have a greater number of search terms. It usually contains three to five keywords that are combined.

Let’s suppose you sell make-up bags. One long-tail keyword that could be used is “small brush makeup bags”.

It allows your ads to show up for more relevant searches which results in higher conversions.

If a user searches for a product, such as a small brush makeup bag or a lipstick, it may be a benefit for your company.

Organize your campaigns

A well-organized campaign structure will help you run more successful campaigns. However, you can lose a lot of money if your campaign structure is not well-organized.

There are many ways to organize your campaign structures. All of them follow the same principle: group your products using related keywords.

You can also organize your campaigns by brand, product category or top sellers.

Optimize your bidding

Ad group default bids can hurt your campaign as your bid may not be successful for every keyword. You can set your default bid at keyword level.

You should also pay attention to your conversion rates and adjust your bids as needed. If your conversion rate drops, you should not immediately adjust your bid. Otherwise, you will lose a lot of money.

The problem is that it can be difficult to create the perfect bid if your data analysis is not ongoing.

Instead of slaving over these data, automate bidding with technology that uses machine learning to maximize profits.

Use negative keywords

Negative keywords are keywords you can exclude from a wider keyword search to ensure you don’t rank incorrectly for search terms.

Look for keywords with high traffic but low conversions when deciding which negative keywords you should filter out.

This ensures that clicks don’t translate into sales. This makes it less likely that you will pay for ads dollars that go to waste.

Select the best AMS ad format

To achieve your goals better, you will need to experiment with different ad formats.

• Amazon Sponsored Products Ads: This ad format can be used to promote a specific item on SERPs to drive traffic to your product page and increase your sales.
• Sponsored brands: This ad type drives traffic from search engine results pages to the Amazon brand page. This is a great way to increase your customer loyalty and visibility.
• Amazon Product Display Ads This is a great way to increase visibility for your products in the final stages of the buyer journey and when customers are making decisions between different sellers.

Final Thoughts 

Very much like some other advertising campaigns, running campaigns on Amazon requires a great deal of technical knowledge and ability to work at its best. Apply these tips to assist with running an effective Amazon advertising campaign.

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