Logos are the visual representation of a firm that can be used to communicate with potential customers. It depicts your company’s idea as well as the services or goods you desire to offer your customers.
It is crucial to create a logo that stands out and is easily recognized. A logo can take several forms, including a picture, a slogan, or a variety of shapes. Authenticity and clarity are two constants in life.
A meaningful logo design should be cerebral, but simple to understand. A modest logo that appears to be simple to alter is the result of a skilled designer’s hard work and effort.
Types of logo design
We don’t think about the creation of a specific logo design unless we decide to make it. Logos are everywhere around us.
What if you get a chance to design a logo for a brand? What design are you going to choose?
Let’s list down some of the designs used to create a logo:
- Emblem logos
- Pictorial mark logos
- Wordmark logos
- Letter mark logos
- Abstract logos
- Mascot logos
- Combination logo marks
All the logo designs are unique in their way, however, in this article, we will discuss the letter mark logo designs.
Letter mark logos
Letter logos are like monograms, but they represent the purpose of the brand or business. They are based on the company’s name letters.
Perhaps, using letters in your logo is a bonus to small businesses who are marketing their brands. They do not have to spend an extra amount on marketing their company’s name since their logo can represent it.
Once you have made up your mind to create a logo based on letters, the second thing that will strike your mind is the application of letters. It lies in the skills of the designer, whether he intends for a single letter or multiple letters logo.
Single letter logo
If you are planning on designing a single letter logo, how are you intending to imply the intricacy of typography?
Should the logo be a fancy bunch of designs? Or should it be clear and simple?
Well, a famous designer, Michael Ian Kaye states “What a graphic designer tries to do is make sure the typography is emotionally consistent with the brand”
As a designer, you can modify the letter to look like an image. However, without distracting the audience from the message or idea of the business.
It’s vital to maintain the balance of the clarity of the logo along with the styling of it in an impressive visual. Perhaps, different aspects of being a designer you can implement to achieve the desired results.
It is simple and convenient to remember for the audience. Since there is not a cluster of letters it becomes easy for the viewers to recall the logo, if it is designed well with an engaging style.
Multiple letter logo
The multiple letter logo has the advantage of letting in more variations. This is simply because they have more space to work with. They are designed with space and lines, perhaps creating a better impression for the viewers.
Many techniques and styles are used in designing a multiple letter logo. With good skills, a designer can choose to merge them horizontally, vertically, or interlock them instead of overlapping them.
The multiple letter logo has an edge over the single letter logo, which enables the audience to memorize the company name through the logo. However, since there are many letters involved, therefore, the designer has to portray the logo creatively.
Tips to create multiple letter logo
You, as a designer, can implement these tips and tricks when planning to design a company’s logo using multiple letters:
- Interlocking the letters
- Lay one letter to the other
- Bridge the two letters
- Overlapping the letters through transparency technique
- Colors the spaces between letters or put the letters in separate boxes to make them more visible
Kerning
There are many techniques to design a logo, one of them is kerning, but what is kerning? And how does a designer use it to make a logo?
As per the definition in dictionary.com, “kerning is the process of setting two letters closer together than is usual by removing space between them”.
Sometimes when we look at a word or phrase, there is something that looks odd about it, hence, we cannot figure it out. Well, it might be a kerning issue. Kerning simply refers to the space between two letters.
Kerning may look like an unimportant adjustment to make. However, as a designer, it can create a great difference in helping a better presentation of your typography. Perhaps, adding it as an extra step in the designing process is vital.
Kerning is what creates a difference in logo creation by a professional as opposed to an amateur. A logo is no doubt one of the most important areas where a designer should not skip their kerning tactics.
As a good designer, choose a special font and add an interesting kerning to it. Thus you will end up making a beautiful logo. Though it sounds simple, yet it is a challenge to select a catchy font that connects with the brand.
Conclusion
Even though the alphabet’s logo design appears to be straightforward at first glance, there is a lot of potential for creativity and original logo design.
It is imperative to know the tone you want to create and keep it viewer-friendly. Like with any logo, it is a vital part of the process, to come up with something simple to process and remember.
Remember that regardless of how many letters your logo has, all of the design ideas can apply to them. Perhaps some tweaking may be essential. But that’s what it’s all about when it comes to being creative! If you’re making a letter mark logo, be careful to personalize it.
Whether it’s a single alphabet logo or multiple alphabets logo design, make a selection of style and typography that suit’s the company’s message or idea.