Businesses like you try different ways to reach the target audience. Be it like doing paid campaigns, email marketing to gather subscriber lists, social media, and more.
Frankly speaking, the digital marketing world revolves around all such activities that are one or the other is similar. The only difference you see is the strategy to conduct different marketing activities at different levels.
For the first time, we take you through a whole new different way of reaching, targeting, and converting an audience.
Growth Mapping is the process that can be an ideal part of your digital marketing services strategy. It is based on the comprehensive categorization of customers in diversified situations, understand their needs, & fulfil the same.
So, here, in this blog, we will be discussing more growth mapping. Also, know the process to start for your business website and mobile app separately to generate more leads.
But first of all, let’s first understand what growth mapping actually is?
What is Growth Mapping?
Growth Mapper or mapper is a tool designed to help categorize the targeted customer’s sections. Their profiles are created based on their needs, preferences, behaviour, and previous usage pattern.
The profiling done is different for websites and mobile apps to achieve the specific objective of conversions & maximum downloads.
Customer Profiling: Based on the needs, demographics, and interests, profiling is done for all the customers. The information is collected in a workbook like structure in which you get to see the actual position of customers.
Whether users come to your app but did not download it, abandoned the cart on the website, and scenarios like. Thus, the objective is to categorize the last and current behaviour of customers towards your brand clearly and specifically. Moreover, look at such patterns to take result-specific decisions to get more downloads and leads.
Best Example of Customer Profiling
To better understand the example of growth mapping, let’s first create a customer profiling funnel for web & app.
Profiling for a Website
To do a profile for your business website, first, you have to categorize the users based on age, interest, desired action, etc.
Let’s say, you have a business selling Leather Shoes for Men, then your first profiling categorization will be based on:
- Age of customers
- Preference of shoes: colour, lace/laceless/knee high/knee low
- Size preference
- Brand
For profiling, you will make categorization based on such elements and divide the same into a specific worksheet. So, doing this helps you find what your customers exactly want and take the necessary step in offering products.
It appears to be a more refined and strategic way of reaching the target audience in quick time. Moreover, hit the right target to see more product sales.
Profiling for a Mobile App
Just like you do profiling of customers for a website, the same you can do for your mobile app.
What you have to do is make a list of users who come to your app, download it, access it, and uninstall it. This kind of users profiling helps you find what sort of users take the necessary action on your app. In addition, it helps you categorize them to take a specific action.
Check Out Key Benefits of Customer Profiling
- Target Relevant Audience: One of the significant benefits is to get the ability to reach the target audience directly. This helps you create tailor-made communication with diverse marketing channels to add more people.
- Improved Response Time: Doing the right action at the right time for the right people give you the fastest possible response. You can bridge the communication gap to nurture leads and acquire the fast buying process.
- Optimize Customer Acquisition: Profiling is one particular way of understanding your customers better. This makes you find the right prospects in the shortest possible time.
- Enhance Operational Efficiency: Creating customers profiling helps businesses better forecast demands and take marketing efforts in the right direction. It makes you avoid the bottlenecks and optimize strategies to gain substantial results.
Bring Enhanced Brand Loyalty: By doing customer profiling, you get to better understand customers, their interests, and dislikes. This way, you will provide valuable solutions as per their needs at the right time. In turn, you create a brand loyalty towards such loyal customers that lead to further conversions, profit, & increased revenue.
Conclusion
Digital marketing and app store optimization techniques are enhancing to a further extent. Customer mapping is a useful tool to create a specific persona of customers and ideally reach them for a service or product. Essential is to get connected with a reliable and innovative digital marketing company in India for such revolutions.