Digital MarketingSEOWriting and Speaking

Top 3 Niche Research Tools You Should Try

Niche research tools can help you to get the best quality content for your site. Moreover, if you’re a SEO writer and want to do the best digital marketing strategy that works.

List of Tools for Niche Research

#1. SEMrush

SEMrush is an all-in-one competitive intelligence suite for digital marketing – from SEO and PPC to social media and video advertising research. You can use this popular tool to do niche research.

#2. AHrefs

Ahrefs Keyword Explorer. It helps a lot with niche research because it helps us explore what keywords to focus on. It also displays all the keywords and data in a fashion that’s easy to understand, even for novice SEO content marketers. The filters in Ahrefs Keyword Explorer also helps us see keywords based on volume and keyword difficulty. Overall, it’s a helpful tool for niche research when you’re just trying to figure out what to write about.

#3. Google Trends

Google Trends tracks the popularity of search queries across the engine, allowing you to analyze both emerging topics and queries as well as long term trends.

The tool lets you filter across properties, compare search terms and topics, and even find related searches. While it’s relatively well-known as a tool, lots of people fail to put their niche site ideas or keyword ideas into Google Trends to assess its potential. Here’s how we recommend doing that.

Tips for Niche Research

Here are some tips you can do while doing niche research.

#1. Research to your competitors

It is a good thing if you can observe, imitate, and find gaps in how and what you do especially in digital marketing campaigns.

When you are doing research, don’t forget to research your competitors. This is very helpful for you in creating campaigns or content, can complement or enhance competitors’ property. Also can make what has not been made by competitors.

#2. Get to know your readers

Despite advanced tools like Ahrefs Keyword Explorer helping us a lot with niche research, the most important thing about finding a niche lies in your audience. So, get to know what they like, what they don’t like and what makes them tick.

#3. Craft engaging headline

Once you have enough data about the target audience and niche, you can determine the best title or topic that they will like. This is where the importance of research comes from, you can also research keywords so that your content can excel in the eyes of Google.

After doing niche research, you can start working for your content. The last but not least, when you’re ready to publish it, don’t forget to promote it widely. You can use paid ads service like Facebook ads, Twitter ads, Google Adwords for video marketing, etc. Good luck!

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