Top 10 Awesome Shopify Features You Probably Didn’t Know About

If you’re considering building an e-commerce store using Shopify as your platform, you’ve likely heard of many of its core features and may have even used several of them already.

However, some less common Shopify features can take your store to the next level if you put them to use in the right way. 

To help get you started, we’ve put together this list of 10 lesser-known Shopify features that will make your e-commerce business better than ever before.

1) Sell More with Automatic Email Campaigns

Use email marketing to automatically and repeatedly send ads to past customers. The goal is to keep your brand top-of-mind so that your customer wants you, not your competitor when they need a product like yours. 

If a customer isn’t buying from you right now, an automated email campaign keeps them aware of what you have available, turning them into repeat customers.

2) Improve Your Customers’ Experience with Multi-Step Checkouts

Multi-step checkouts enable your customers to purchase multiple products at once and streamline their checkout experience. While multi-step checkouts have obvious benefits for your customers, they can also help you reduce cart abandonment. 

If a customer is purchasing two or more items from your store, likely, they’re already invested in buying from you. The last thing you want is to abandon their cart before completing their purchase because of an overly complicated checkout process.

3) Make it Easy for People to Pay You by Cash, Check, or Credit Card

One of Shopify’s most popular features is its seamless integration with both PayPal and Stripe, allowing you to accept cash and credit card payments directly through your online store. 

As a sole proprietor, it might be easier for you to accept personal checks if your customer has any concerns about online payment security. But in general, you want to make it as easy as possible for people to purchase your products using whatever means they feel most comfortable.

4) Let Your Customers Share Products on Social Media

Letting your customers share products on social media is a great way to kick-start sales for a new product. If you’re able to create some initial demand for your new product, you’ll be off to a flying start—and it will be much easier to generate future sales for that product. 

This makes it easy for your customers to spread word of mouth and drive revenue. The best part? It doesn’t cost you anything!

5) Manage and Measure Conversions in One Place Using Reports

Anyone can add their Google Analytics tracking code to their Shopify store and begin using Analytics. Still, you can begin understanding what’s going on in your store with a bit of configuration. 

With reports, you can track conversion by category or product line, measure conversion of specific keywords to sales, and get deeper into your customer data. If all that doesn’t sound interesting—or if it sounds scary—You can hire dedicated Shopify developers in India to help.

6) Easily Manage Shipping Rules

One of my favourite features of Shopify is that it’s easy to set up shipping rules, so you can charge different amounts depending on where a customer lives. 

For example, if I’m running an online store with different gift baskets that vary in price based on what they include, I can create custom shipping rates based on their destination. 

If one basket costs $50 to ship and another cost $100, I can charge a premium for international shipping.

7) Attract New Customers from Facebook Ads

Now that you’ve built your online store, how do you attract new customers? As an e-commerce entrepreneur, you already know that there are dozens of ways to drive traffic to your site. 

But when it comes to selling things online, nothing is more effective than Facebook ads. With a bit of effort and some investment in advertising (even as little as $50 a day), you can build up your audience on Facebook and convert those likes into paying customers.

8) Manage Orders in Multiple Currencies

Managing orders in multiple currencies is a simple solution for multi-national merchants. If you have customers from around the world, it’s essential to be able to accept payments in different currencies—which isn’t something you want to go without.

Fortunately, Shopify has multi-currency support built right into its platform—which means that even if your store is located outside of Canada, you can still seamlessly accept payments from Canadian customers.

9) Get Free Stock Photos and Videos to Use in Your Marketing Materials

FreeStockPhotos.cc provides high quality, royalty-free images you can use in your marketing materials, blogs and websites. They have a broad selection of beautiful images that are fully licensed under Creative Commons Zero (CC0). 

In other words, you can do whatever you want with them (even use them for commercial purposes) without asking permission from or providing attribution to their creators. 

Their photos range from nature scenes to abstract patterns and computer-generated graphics. They even offer free videos too!

10) Increase Sales with Fast Shipping Options

These days, online shoppers are smarter than ever. They expect fast shipping options to ship products to them overnight or 2-day shipping. Don’t disappoint them.

Hire a Shopify web development company in India and get on top of your eCommerce game by offering plenty of choices for getting products shipped to customers. Guarantee swift delivery with fast shipping methods. This is sure to improve your sales and your brand image too.

Read Also: Top 10 Android App Development Frameworks You Should Know About in 2022

Conclusion

Shopify is undoubtedly one of the most popular ecommerce platforms in India. It offers outstanding features that help you grow your business. However, there are a few features that you might not be using. 

We have handpicked those features from our experts and compiled them into a list for you. Our list will help you discover Shopify like never before. 

Happy selling!