The Pros & Cons of the Top 7 Ecommerce Platforms

stuart.davidJanuary 28, 2022

275 4 minutes read

e-commerce has grown over the past few years. Today, there are several e-commerce platforms availing fast, secure and safe Ecommerce Marketing Services to a growing market globally. With the increased use of mobile for shopping, there is still significant for more growth. However, how can users know and choose especially with serious concerns on cybersecurity?
Today, there are several options for building free or low-cost e-commerce stores. Below we share some of the pros and cons of either free or low-cost maintenance e-commerce platforms. Let’s find out more below with the pros and cons of the top 7 e-commerce platforms.

1. WooCommerce

Woocommerce is a web-based, cloud and SaaS e-commerce platform with a plug-in added that turns WordPress websites into functional online stores. It takes and receives orders, has secure payment gateways, configured shipping fees with official tracking of orders. It has popular pay channel extensions like PayPal. Its customer care is active even on remote globally. With paid options, there is a money-back guarantee for unsatisfied customers to cancel subscriptions.

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Pros

Several payment gateway options
WordPress theme adaptable
Customizable options

Cons

Specific WordPress site adaptable
Costly extra features
Operational platform limited

2. Shopify

Shopify is an e-commerce platform that aids businesses to build an online presence with great ad visibility on professional platforms. It has great customization options as several apps integrate easily. It avails diverse templates that aid clients’ code and build instant e-commerce stores.

Pros

24/7 online customer services
Exceptional ready to use templates
Inventory and order management
Reliable e-mail marketing
Web-based, cloud, SaaS, and iPhone/iPad deployment.

Cons

Applicable third-party payment gateway charges
Extra payment for platform features
Applicable maintenance charges.

3. PrestaShop

PrestaShop is an open-source e-commerce platform there are unlimited options for businesses to online stores. Apart from templates, expert coders help customize your business’ e-commerce store with a variety of templates.
It is easier to run the business’ product line, track orders, establish customer relations, and use inbuilt analytics to follow the business performance. With multi-lingual capability, global marketing store tools enhance access to a wider market. It is possible to make trail sites free and test them with exciting premium add-ons on additional fees.

Pros

Multiple language capability
Large online support community
Adaptable with several business apps
Multi-OS Mac and Windows deployment
Multi-platform deployable on web-based cloud and SaaS.
Exceptional Order and Inventory management
Online customer care via phone and web

Cons
Maintenance charges apply

4. Bluehost

Blue host is an e-commerce site builder platform that avails several smart tools in the e-commerce store building area. With AI solutions there is enhanced e-commerce store optimization that is easy to track round the clock. Enabled with analytics and 24/7 customer support, there are updates on progress and growth. Experts on call mean a reliable way to create e-commerce stores with confidence.

Pros
Multiple deployments via web-based, cloud and SaaS
24/7 customer service online and phone (in-office hours)
Seamless interactive email marketing
Free site Migration in WordPress
Site optimization with integrated analytics
Mobile responsive themes and templates

Cons
Maintenance costs apply

5. GoDaddy Online Store

GoDaddy besides being known for exceptional hosting services also has e-commerce store services. These avail users everything needed to create and run online stores. GoDaddy’s online stores allow users to add and edit product lists, create discounts, multiple payment formats and promote stores on social media channels. Amazingly user-friendly page editor, email marketing and other great features.
GoDaddy Payments connect offline stores to other online pay channels in one app.

Pros

Accessible and affordable pricing/rates
Multiple features and solutions
Multiple deployments on web-based, cloud and SaaS
24/7 customer care service via phone and live chat
Easy to run and sell on diverse marketplaces

Cons

Irreversible to free once the premium version is activated
Maintenance costs apply

6. BigCommerce

BigCommerce lets users make e-commerce stores with WordPress plugins. Whereas it is a payment platform, there is a free trial period that allows users to start stores without upfront payment. The fully evolved e-commerce platform avails multiple solutions to established users.

Pros

Free trial without credit card details
Easy to start by signing up and entry of details on the store and the addition of products.
Access to the free domain in case preferred to custom.
Integration to multiple pay channels like PayPal and Stripe.
Multiple third-party apps for extended functionality.

Cons

Extremely short trial period of 15 days
Maintenance fee of established store monthly
Limitations on the use of add-ons and themes.
Limited choices on other e-commerce options.

7. X-Cart

X-Cart is an online e-commerce platform having multiple template designs that let users customize their e-commerce sites in HTML and CSS. Equipped with digital marketing it simplifies promotions and ad campaigns either on the sites or social media channels. The multiple payment gateways accept global currency transactions hence global market access. Besides, store optimization it has access to several analytics tools including Google Analytics. That enhances the ability to evaluate business success and growth with credible and verifiable facts.

Pros

Cart abandonment feature
Continued tech support
A large number of integrations
Multi-platform usage of web-based, cloud and SaaS
Inventory and order management
24/7 online customer care service

Cons

A limited number of templates
Doesn’t have a downloadable app
More expensive than the competition

Conclusion
As seen above with advanced innovation and technology, it is easy to make sites with robust, fast, and reliable services. Today, E-commerce Marketing Services avail users the ability to choose wisely or make exceptional choices when it comes to e-commerce related consultation. Availing great CMS and SEO services only helps push the stores to higher success.