Smart Tools to Speed Up Your Social Media Influencer

Social networks or Social Media Influencer are becoming increasingly important in influencing search rankings. That’s certainly the amount of research being done, although there’s still a lot to be done on how social behavior directly influences rankings. This means that as a website or business owner, you need to equip yourself to accommodate this new and soon to be powerful search force.

Setting up an audience

It is not enough to create accounts or pages on Twitter, Facebook, or Google+. You may need to use smart techniques and also smart tools to accelerate your social media influencer. Twitter advertising and Facebook ads can be two such solutions that will help your target audience effectively.

Facebook ad maker

Facebook Ad Builder can help you analyze search engine and social media audiences, without paying. All you have to do is set the demographics in this ad builder. Next, you can get a clear picture of your competitors’ audience with the Refine Interests option. With this option, you will be able to access your competitors’ brand pages and gain valuable insights into their viewers or audience.

You can also enter various specifications of your audience, such as age group, gender, and geographic location. This will give you information on how many men or women of a particular age or location have liked your rival on Facebook. This free tool is really useful for getting vital data on not only your competitor’s audience but also their activity on Facebook.

Simply measured

Simply Measured is a comprehensive tool that provides valuable social media analytics through its free and paid offerings. Their free reports can help you analyze any website or brand page on various social networks such as Facebook, Twitter, YouTube, Google+, as well as Google Analytics, and Instagram.

Social media analysis

Social Crawlytics is a completely free tool that offers even more information. Simply enter a URL and find out which social networks have the most mentions and shares. Now, what Social Crawlytics can help you do is assess which social network your potential audience is spending the most time on by checking out your competitors’ audience behavior. With Social Crawlytics, you can also learn more about which pieces of content from your competitor sites are getting the most social media attention.

Tracking social media mentions

People – usually happy customers, your contacts or friends, or those who have heard of your business – may mention you in social media conversations. In some cases, it may be a linked mention (@mention) that could lead people reading these comments to click on it, on purpose or by chance, and end up on your page. But whatever kind of mentions are made, linked or not, and even negative mentions, they should be monitored by you. They could offer you new opportunities.

Social Mention

Social Mention is one of those free tools that can help you monitor your mentions. You just need to write your brand and check the number of mentions. Now, it can also help you keep track of the feelings expressed by those who mentioned you. As you can see in the image below, social mention categorizes “sentiments” into “positive”, “neutral”, and “negative” on the left side of the results. Above the Sentiments, section are other measured metrics such as ‘strength’, ‘passion’, ‘reach’, and sentiment ratio.

Account update

Updating your various social media accounts can take a bit of time. Many companies resort to automating the upgrade process, but it can be dangerous. A balance needs to be struck here and scheduling posts is definitely a better option. Tools like Sprout Social, which is a paid service, and Buffer, which is free for up to two social accounts, could help you here.

Performance measurement

Measuring the performance of your social networks is a very important part of your marketing. There are also tools for this. Cyfe is a comprehensive dashboard reporting tool that also integrates seamlessly with many third-party services. Cyfe, offered in free and paid versions, can give you essential insights into your performance on Facebook. Adding appropriate widgets can bring you data from Google Alerts, AdWords, Google Analytics, Pinterest, WordPress, and Twitter. The data most relevant to you can also be sent by e-mail.

With all these smart tools, you can boost your SMM efforts with a bigger and more visible social media presence. You can harness the huge potential of social media that has yet to be fully tapped. With social media optimization services offered by an experienced SEO company, you can definitely capitalize on social media influencer.

Influencers are important for any social media initiative. They are the force that will make or break your project. The current strategy employed by most companies is to target Social Media Influencers. But the problem with targeting influencers is that everyone is targeting them too. They are already in demand.