Powerful Book Marketing Tips For Self-Published Authors

Professional book marketing advice for aspiring authors may appear cliché. However, the most fundamental and vital aspects of book marketing are frequently disregarded. Especially when you rush for book sales after your book is released, an independent author can sell their book in a variety of ways.

However, very few will work successfully unless you first become an expert in the essentials of professional book marketing. For most independent authors, writing a book is followed by publishing but without a marketing strategy.

Why Is a Marketing Plan Important?

You can spend money on Facebook Ads if you don’t have a marketing strategy in place. But you overlook the opportunity to send out press releases and neglect to look into book launch services. It’s usually a great idea to plan ahead of time before you post. But what if your book has already been published? To help you get back on track, follow these steps. Here are some professional book marketing techniques that I believe are critical for your book’s success. To learn more check articlesfit.

List Down Your Book Diligently

The most important step in author marketing is to ensure that your book is accurately listed. You must first conduct research and then choose your categories and keywords. This is required for KDP Select, Amazon KDP, and all other book stores. Many authors make the mistake of not using Amazon Author Central. You can include even more information about the book, as well as editorial reviews. So, always have a subtitle, choose specific categories, research searchable keywords, and produce a keyword-rich book description.

Even if you’ve already done so, revisit your book descriptions from time to time to see if you can improve them. In an Amazon search, use the keywords from your book. If your book isn’t showing up, try using a few more effective keywords. Because book search keywords are so powerful, always look for better ones to replace your weaker ones.

Develop A Habit of Blogging

Another professional book marketing tip is to develop a habit of writing blog posts regarding your book. Being a self-published author, you would have a book’s website or a blog. This usually includes a book description, book cover, and redirected purchase links. You share your website or blog on your social media accounts. The effectiveness of this strategy is pretty low. A proficient way to gain your audience’s attention and interest on social media is to enhance your search engine indexing to make your book more discoverable.

So, write more about your book. It can be about the natural setting of your book or how you came up with an idea for your book. You can also write about your writing journey and how you managed to complete your book independently. So, craft unique blog ideas regarding your book and your writing journey to share those on your social media handle. This will enable your book to be discovered by a majority of your audience but demands excessive keyword research to utilize this professional book marketing technique.

Create Awareness Regarding Your Book

Every author promotes their books on social media sites like Facebook and Twitter. However, promotion on these sites typically lasts only for a few hours. It may receive no attention in some circumstances, depending on the time of day or week. Then re-posting becomes the natural approach in some cases. However, you run the danger of annoying your friends and followers if you do so.

Using platforms with longer-lasting effectiveness for professional book marketing is a significantly better approach to share. Pinterest and Flipboard are plentiful in this case. These platforms have the ability to deliver a large amount of traffic. Utilize the potential of these platforms to share and spread every new blog post or website you create. Adding share buttons to your site is another approach to improve your social media efficiency.

Stop Selling Your Books

You really need to stop selling your books only. Initially, you need to develop a strong presence.

Readers always purchase books after discovering a new one. Word of mouth, a book club, or even an Internet search can all lead to discovery. A free eBook, a book review, your Facebook profile, or a comment on a Facebook group could become all source. It could come through your author’s website or from Amazon Kindle Store visitors.

You may also use book promotion to help with discovery. There are potential readers all over the place. Someone reading a comment you made on a fashion website or newspaper could lead to your book. It could be the result of someone looking at your LinkedIn profile. Yes, if you’re a writer, your novels should be featured on your LinkedIn page. Consider where your prospects are likely to go. Then give them the opportunity to learn about your book. This is indeed the most effective marketing strategy.

Conclusion

Always think about book discovery rather than bookselling. A book can only be sold in a few ways. However, there are a number of ways to increase the visibility of your book. Instead of staring at your sales dashboard, keep looking for fresh opportunities in your professional book marketing activities. To improve your book’s discoverability, focus on applying these professional book marketing ideas. You can save a lot of energy and time by doing so.