Internet Marketing Strategies
online marketing is useless if you don’t follow a goal. This involves strategic market planning and the execution of strategies designed to generate profit. It all starts with formulating the strategic plan. A strategic internet marketing plan creates an online presence that aims to attract visitors and create sales. Its end goal is not simply to generate impressions.
Rather, your goal is to create a return on investment. An effective strategic web marketing plan has two elements, Target Market and Marketing Mix.
The Target Market is the type of person that will want or need your product or service. By targeting a specific market, you will be able to save money by spending less on marketing and increasing marketability.
Your Marketing Mix is made up of those variables that dictate whether your target market will purchase the product. This includes their perception of your product (as delineated by your marketing and promotions), where they can buy your product (as determined by your distribution network), how much they will pay for your product (as dictated by your price). ), your company’s credibility (as delineated by its track record and reputation), and a host of other factors.
Here are 4 key questions to consider when formulating your Marketing Mix :
1. SHOULD YOU PROMOTE YOUR PRODUCT OR SERVICE OVER THE INTERNET?
One factor to consider is whether your target audience is active internet users or not. If about half of your target market is active online, Internet marketing would be a viable tool in your Marketing Mix.
2. WHAT IS THE BEST APPROACH TO REACHING MY TARGET AUDIENCE?
Just because half of your target audience uses the Internet doesn’t necessarily mean you have to set aside half of your advertising budget on online advertising and promotions. This would depend on how often and how long they are going to be online. And if they spend a lot of time online, you still have to determine where to target your Web Marketing campaign.
3. IS YOUR TARGET MARKET GLOBALLY?
If the vast majority of your consumers are overseas, then perhaps you should focus most of your efforts on Internet Marketing to reach them and not so much on offline marketing. You also have to consider aspects like the language barrier, foreign regulations, currency exchange, and the like.
4. How Strong is Your Online Competition?
In Internet Marketing, you must not only focus on yourself but your competitors as well. There may be markets that are already dominated by large corporations. Going head-to-head with these organizations can be costly. Choose your battles. You may be better off focusing your internet marketing on a smaller market that you can call your own. Over time, this changes, your campaigns start to get bigger and your product becomes bigger, don’t just think about selling, but always plan, because without planning your company runs the risk of disappearing from the market in a very short time and all your money. invested thrown away.
I leave you here a video about Internet Marketing with Conrado Adolpho, who in my opinion is the best specialist in this subject, I hope you like it. When you have a passionate fan base, the Internet is especially vital for going viral. Communicating, primarily online, with a small but powerful group of fans to garner their support is a smart way to ensure positive coverage in the mainstream press.
The power of the Internet makes people fall in love with you easier and faster. But beware – it also makes people “fall out of love” with you easier and faster. It’s a double-edged sword. Constantly listen to what they say about you. Technologies don’t make a brand go viral; they merely allow consumers to talk to others about good brands.
The main thing is that your brand is different and relevant. When you can, the great power of the Internet can accelerate your brand. Traditional media take weeks to build brand awareness and months to build preferences. The Internet can make your brand famous overnight.
The Web and Online Marketing Success
One of the most impressive things about the Web is that when an idea comes out, it can propel a brand or company to seemingly instant fame and fortune. Free. Regardless of what we call it – viral, buzz, word of mouth, or “blog blog” marketing – having others tell your story generates action. One person passes it on to another, who passes it on to another, and so on. The challenge for marketers is to harness this incredible power.
As you can see, the formula for success includes combining some of the best – and free – content on the web ( a video, a blog, interactive tools, or e-book ) that provides valuable information (or innovative, or amazing, or hilarious, or involving celebrities), along with a network of people to ignite the flame and links that make your content very easy to share.
Word of mouth gives you power
For decades, the only way to spread our ideas was to invest in expensive advertising or beg the media to write about (or broadcast) our products and services. But today, organizations have a tremendous opportunity to publish great content online – content that people want to consume and are eager to share with their friends, family, and colleagues. Word-of-mouth is the tool that currently gives marketers the most power.
Digital marketing is a term that has been around for a long time, but it hasn’t been very well defined, encompassing things like banner advertising, search engine optimization (SEO), and pay-per-click. However, this is too narrow of a definition. And about email, RSS, voice broadcasting, fax broadcasting, blogging, podcasting, video broadcasting, text messaging ( Mobile Marketing ), and instant messaging, you can get the idea.
Clearly define what Digital Marketing is, first I will talk about what it is not. For starters, it doesn’t include more traditional forms of marketing like radio, TV, billboards, and print, because it doesn’t offer instant feedback and reporting. Sure, some people may respond to a call-to-action for an ad in one of these media, but there’s no way to know the exact number of people who saw or heard it.
