How to Write SEO-Optimized Titles to Drive Traffic and Clicks

The good news is that plenty of ways to drive traffic to your site. One of the easiest ways is through SEO-optimized titles. Search engines use these titles to determine whether your content is relevant for a given query. The better your titles are, the more traffic you’ll get from search engines.

Traffic is the lifeblood of every website. Without traffic, your site is useless. You can have the most amazing content on the planet, but if no one ever sees it, you’ve wasted all that time and money spent creating it.

This post will show you how to write SEO-optimized titles that drive traffic and clicks. Let’s get started.

Tips to Write Punchy Headlines

Let’s get into the nitty gritty of writing good SEO titles. Here are some tips to help you get started:

Look at Google Search Results

When you want to write a good SEO title, Google search results are the first place to look. Google’s algorithm considers many factors, including click-through rate (CTR), readability, and word count.

If you’re trying to figure out what kind of content people like, consider which websites rank on page one for your keywords.

Make an Emotional Connection

People don’t read content for the sake of reading. They read because they want to get an answer to a question or hear a story that makes them feel something.

When you write your headline, try to connect with readers emotionally. This will help them remember your article and make it more likely that they’ll share it on social media.

You can search online for an “SEO agency near me” to find an expert to help you write emotionally-charged articles.

Use Names

If you can, use a person’s name on a headline. This is especially effective if the person has an exciting job title or company name.

For example: “How to Become a Writer at Google” is better than “How to Write for the Web.” Here, your audience will already have someone they know in mind who works at Google and is doing something cool with their career.

Use Numbers

If you want to write a headline that people will remember, try using numbers. For example: “7 Ways to Get More Followers on Twitter” is better than “How to Get More Twitter Followers.”

Here, your audience will already know what they can expect from reading your article and will be more likely to share it with their friends.

Make the Benefits to Your Reader Clear

People want to know why they should care about your article. They want to know what’s in it for them. This is especially true when writing headlines, as most people will only read one or two before moving on to the next.

If you want your audience to engage with your content, ensure they understand the benefit they will get from reading it.

Optimize for Humans and Search

When writing headlines, it’s important to remember that humans read them. If your headline makes little sense to readers, they won’t click through or share it. Here, you should write for the person who will be reading.

You may also want to include keywords in your headline so that people searching for those terms will find your content, but it doesn’t mean you should write a headline that only includes search terms. If the reader doesn’t understand what they’re reading, they won’t click through or share your content.

The same is true for optimizing for keywords: if the person searching for those keywords can’t find your content when they look for it, then all your efforts to optimize for them won’t matter.

Searching online for “local SEO agencies near me” will help you find a company versed in headline optimization.

Write Multiple Headlines

You should always write multiple headlines. The first headline will be your best guess at what people want to read, and this is likely the most widely shared version of your headline.

But there are other ways to pitch the same article, so test them out and see which one performs best for you. This is one of the best ways to learn what people want to read, as it allows you to test out different ideas and see which ones work best.

Test Your Headlines

There are many tools out there that you can use to test your headlines. You can even do it yourself by sharing a version of the article on social media and seeing which one gets more engagement.

This is a great way to learn what works best for your audience and will help you write better headlines from here on out.

Experiment with Headlines, Too

When you’re writing a new article, try testing out different headlines. You can also use tools like Google Trends to see what people are searching for and what topics interest them the most.

This will help you write a better headline for your article that resonates with your audience.

Follow Formulas

There are proven formulas for writing headlines that get clicks. The best way to learn them is by reading articles shared thousands of times on social media.

Once you understand the formula, try applying it to your content to see what works best for you and your audience.

Ask Questions in Your Headlines

The best way to get people to click your headline is by asking a question. This works because it allows the reader to answer the question in their mind—and then click through to read more.

For example, if you’re writing an article about how much money influencers make on YouTube, you could write a headline like “How Much Money Do YouTubers Make?”


A compelling headline grabs readers’ attention and gets them to click through. The best way to do this is by using an attention-grabbing statistic, question, or emotional trigger. You can also get creative with your headlines by using puns, wordplay, and irony—but be careful not to overdo it.

What’s the goal of writing an SEO-optimized title? It’s to drive traffic and increase clicks. Here’s how to do that.

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