Developing Outbound Sales Strategies

Outbound sales strategies are, in many ways, a cornerstone of the B2B landscape. Outbound sales is all about getting your name out there, forging great business relationships, and garnering new sales for your company. It is a tactical and hands on approach to selling, where your sales and marketing team will have to contend with trying to make your product appealing to completely “cold” leads.

“Cold” leads are potential leads that have not been primed in any way by your company. They have not stumbled upon your page via the use of search engine optimization and have not bought from your company before. Cold leads are a blank slate potential buyer who your sales team will need to be able to impress. This can be daunting! It can be a difficult process, trying to convince “cold” wholesale suppliers Canada leads that your product is worth their time and money. However, when you understand and believe in your product, you have to believe that they might as well. Here are some tips and tricks to keep in mind when crafting outbound sales strategies.

Reaching out Appealingly

The key to outbound sales, is about overcoming the fact that many outbound sales strategies can come off as abrasive or intrusive when done wrong. New information like outbound sales calls need to be presented in a tactful and appealing manner. Successful outbound sales strategies will hinge on the smart use of information. This is because outbound sales strategies need to be thoughtfully considered and planned.

Reaching out to just anyone in anyway is not going to yield the level of results that a targeted and polished outbound sales strategy might. When reaching out to wholesale distributors Canada, always try to approach with a great quality plan in mind. Firstly, have your team isolate who your targeted customer audience is. Your team should focus on the kinds of companies who represent your biggest buyers. This can be gleaned by looking at old sales, as well as general market insight. Who is your product most appealing to? Who might be most interested in your company? Understanding this will make everything else much easier.

Market Segmentation

From there, you can break up your buyers’ personas into groups which can be “segment”. Segmentation is helpful because it will aid your team in providing more personalized messages to potential buyers. This is a great way to make cold calls, cold emails, and other outbound sales strategies feels more customized to the potential buyer’s needs. It is crucial to understand the needs and wants of each “segment”, and layout how best to reach them. Using data and market insights can be very informative here. Good quality data can help your team to understand the different needs of each segmented part of your list of wholesale suppliers.

Tracking KPI’s

Once outbound sales outreach has begun, it can also be illuminating to keep an eye on how each strategy unfolds. Understanding what works, and what doesn’t, can be a crucial part of making great outbound sales strategy decisions in the future. Here, it is important to focus on “key performance indicators”, or KPIs for short. You can figure out which strategies are working well and which ones may need to be tweak with these indicators.

One such indicator, is the amount of time a potential buyer takes to ultimately make their decision to buy or not. It can also be helpful to analyze the ratio of how many calls it takes to produce a sale. Additionally, your team can figure out how much money it costs each time a lead is found. If this number is deemed as being too high, then it could mean that adjustments need to be made.

Using Scott’s Directories

Outbound sales can be a great way to connect with wholesale suppliers Canada. Success is simply all in the technique. It is key that your team can adjust whenever needed to best cater to the landscape of buyers, even when it changes. Doing so can be helped by having great quality tools on hand, like Scott’s Directories list of wholesale suppliers.

With information on over 580,000 B2B profiles and over 1.2 million key contacts, there are so many potential buyers to segment and learn about. Additionally turnkey market-surveys are available. With Scott’s Directories, our information is continuously updates throughout the year, so that you can rest assured that we keep things up to date. We also pride ourselves on ease of use, as we focus on making it easier to quickly determine high potential prospects, and can even match your top clients easily and effectively.