Why is ‘Google News’ good news for us?
‘Google News’ attracts thousands of visitors in every hour, of every day throughout every year. Now if you could tap into that traffic, even a small fraction of it, do you think you’d have a lot of traffic rushing to your site?
Of course you would. You’d have thousands of visitors. And even better, they’d be targeted traffic from all over the world. The very best sort of traffic for any business!
If you can just get one story about your business in Google News, you could double, if not quadruple your traffic in a matter of days. Although Google News aggregates and indexes news stories only for the past thirty days, its news archive function goes back 200 years. In other words, you are cover every step of the way if you do things right.
So how can you attract Traffic to your Website with Google News?
You need to become a Google News publisher. Don’t worry, you don’t have to be a ‘Times Newspaper’ or a ‘Wall Street Journal’. You can set up your own news site quite easily. Look for some news items on Google News and you’ll find that there are quite a few ordinary websites on there. What you must have, however, is excellent content.
If you build a news website about your niche which has plenty of information (do a Google search to find useful content and then make it your own!) your news website will be indexed by Google News. Once this happens you’ll be swamp by targeted visitors, all with their credit cards poised, ready to buy!
You will need to place a prominent link on your news site’s home page to channel more traffic to the website where you are promoting your business.
This is the advice Google gives on its website. Quite a difficult little bit of information to find, so make sure you don’t lose this!
Information about setting up your own News Website on Google News, Straight from Google!
“Technical Requirements: Article URLs
In order to be includ in Google News, your articles URLs should meet the following guidelines:
Be unique. Each of your pages that display an article’s full text needs to have a unique URL. We can’t include sites in Google News that display multiple articles under one URL, or that do not have links to pages dedicated solely to each article.
Be permanent. For example, we wouldn’t be able to crawl the page yoursite.com/news1.html if it displayed a different story every day. In order to ensure that our links to articles function properly, each article on a news site needs to be associat with one unique URL, and that URL must be permanent (i.e., it can’t be recycled).
Six things you must be sure to get right
(1) Study these technical specifications in great detail. Make sure you do exactly what they say. Then build your news website.
(2) Don’t put banners advertising affiliate products on your page
(3) Don’t put PPC adverts on your page
(4) Do put quite prominent adverts for YOUR business with links back to a different landing page for each advert.
These links should be subtly work into the ‘news’ that you create. Find your news or other content from Google and then incorporate this into your story which has your link in it.
When you start out, you’ll probably have to do this yourself, but as your business grows and you can afford it, the best thing to do is to outsource this news gathering and article production work to overseas content firms. Again, do a search on Google to find these firms.
Your news content should be organized and structured in strict accordance with the technical specifications Google News has outlined for this purpose. It is most important that your news content be update least three or four times a week, daily if possible. Keep tweaking and improving your news website.
After a while it should only take a short amount of time every day and you’ll have thousands of visitors to your website, all eager to buy your products!
Of course, if you’re a workaholic, once you have one product with its own news website making you money, you can set up another, then another, etc.! You’ll soon be doubling your income every month, then every week.
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