The 7 Pillars of Amazon product listing

If you’re an Amazon seller, you’ve probably had a failure with your product listing optimization performance at some point. Don’t worry, this is a common mistake that affects everyone at some point, whether they are newcomers or top sellers.

Amazon is a rapidly growing platform that does not disclose the criteria it uses to rank products. As a result, the product listing algorithm is based on all of the elements that can help your product rank highly on Amazon.

We go over a few key indicators that indicate whether or not your Amazon product is about to rank. These vital component specifications can be found in our Pillars of Amazon product listing.

• Amazon Product Title

• Integrated Keywords

• Amazon Product Images

• Amazon backend keywords

• Product Listing Optimization Description

• Amazon Product Reviews

• Amazon Product Rating

What Are the Best Ways to Improve Amazon Product Listings?

1. In the product title, use the primary keyword and keep it under 250 words.

The main keyword must be in your product title. The product title is the first impression that tempts a buyer to click on your item. The Amazon search bar will rank your product higher if it is simple and the one that buyers use to find that exact product. 

Furthermore, Amazon allows you to use up to 250 words in your product title. Increase the number to 200 to make it more attractive and concise.

 2. Include features and benefits in the title of your product.

In order to attract the buyer’s attention and make your title more expressive, you must use some featured words in your product title. You can include the product’s brand, color, or material in the product title. Words like “best,” “premium quality,” and “high quality” generate a greater response.

3. Amazon Backend keywords

Backend keywords are essential to increasing your company’s visibility in search results. It keeps you from filling your product description and features with dozens of keywords.

Tips for Backend keywords

1)All relevant keywords from your study that didn’t fit in the title, bullets, or descriptive copy should be added here.

 2) Use the Brand Dashboard’s search phrase optimizer tool, making sure to use the maximum character limit (249 characters)

 3) Your PPC campaigns are a gold mine of information. Add high-performing PPC search phrases to the backend of relevant products. Include alternative spellings, synonyms, and abbreviations.

 4) Look for terms frequently used by your customers in product evaluations and social media coverage about your product line/category.

 5) Find the keywords that your competitors are ranking naturally for using a reverse ASIN lookup tool (reverse ASIN lookup amazon) and put them in the backend.

4. Develop an informative image and follow the essential demands

 Amazon has several photographic guidelines. For a perfect high-quality image formation, you must meet that condition. It should be photographed with white background at a resolution of 1500 × 1500 pixels.

 The second most important point is to highlight a visually appealing image. The graphic highlights your goods from several angles while also demonstrating their features. Consider yourself a shopper first, then a seller.

 5. In Key Product Features, highlight and describe significant qualities.

 Amazon gives a product featured field where you may fill in the featured details for your product. This section should entice your buyer. Here’s where you need to persuade your customer’s attention. Add benefits to the product’s usage and specialized features. 

Make use of bullets and capitalized terms. To make it more potent and effective for your customers, emphasize the trademarks.

6. Provide a product description that backs up your claim

This is the final section where you may “talk” to your buyer and “claim” the features of your product. Extra uses should be highlighted here, as well as more supported features and perks that could make your customer’s life easier. Allow them to think about it. You can feature celebrities who are wearing or using your product.

 7. Amazon Product Reviews

 Your excellent customer service will lead to a rise in product reviews. Product reviews are the most effective way to convince people to believe you. Never, ever compromise on product quality. Also, always deliver exceptional customer service. Wrap and cover your item correctly and in a decent way so that it reaches your consumer securely and makes your buyer pleased and satisfied.

 Make certain that your product is exactly as described in the Amazon product description space. In exchange, the buyer will provide positive feedback about your performance and product quality. This will boost your Amazon sales ranking.

 8. Product Reviews on Amazon

 The more positive reviews you have, the higher your product’s rating will be, and your product will rank higher on Amazon’s product listing. Customers evaluate product reviews and feedback before making a final selection, according to 90% of them. Your Amazon product reviews can have an impact on your sales.

 Because most customers filter products based on a range of 4-5 ratings. This will be difficult for you if your product rating is low. Most of the time, some consumers leave negative reviews on Amazon, lowering your product ratings. Check if they’re in Amazon’s criteria, or ask them to be removed.

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